Anywhere for Tennis
Our research has shown that the average British household keeps in touch via nearly 6,000 texts, 260 emails and 37 hours on the phone every year. A study of 2,000 British parents, commissioned by Highland Spring, revealed the extraordinary lengths mums and dads go to in order to stay connected to their families in this digital age, with results showing an average of 416 calls take place between family members over the course of a year lasting just over five minutes on average.
And while families have never been better connected, they spend under an hour of face-to-face time together each day without a screen in sight. Resulting in 68 per cent of the public feeling technology has negatively impacted how active they are as a family.
The Highland Spring study of British family communication and leisure time was conducted to mark the launch of its ‘Anywhere for Tennis’ campaign this April, fronted by Judy Murray. The campaign aims to inspire British families to spend more time together, get active and adopt healthier hydration habits.
There’s no doubt that families are more connected than ever before, and whilst we all love that feeling, we should remember to switch off every so often and prioritise the quality of time we spend together face to face.
That’s what our new ‘Anywhere for Tennis’ campaign is about. We want to support and inspire families to get active, hydrate healthily and have fun together.”
If you don’t have a racket, pick up one of our promotional bottles in-store now for your chance to win tennis rackets and balls!
Learn about our research and what Judy has to say.
Judy Murray was former captain of the British Federation Cup team and a professional tennis player herself.
We know that there’s not always a court on your doorstep or that you might not have the time or equipment to play a full-length match so we’ve explored some alternative tennis options.