Switch off and get outdoors with Anywhere For Tennis
We conducted research of 2,000 British parents and were shocked to find that the average British household spends under an hour of face-to-face time together without a screen!
In fact the average UK family keeps in touch via nearly 6,000 texts, 260 emails and 37 hours on the phone every year. Sound familiar?
Our study of British family communication and leisure time was conducted to mark the launch of our ‘Anywhere for Tennis’ campaign, fronted by Judy Murray. The aim of the campaign is to inspire British families to spend more time together, get active and adopt healthier hydration habits.
While families have never been better connected, spending under an hour of face-to-face time together each day without a screen in sight, results in 68 per cent of the public feeling technology has negatively impacted how active they are as a family.
Our study of British family communication and leisure time was conducted to mark the launch of our ‘Anywhere for Tennis’ campaign this April, fronted by Judy Murray. We want to inspire British families to spend more time together, get active and adopt healthier hydration habits.
Karen Crowley, from Highland Spring explains: “Our research shows how much digital technology has transformed the way we live, work and communicate as a family in today’s fast-paced society.
“There’s no doubt that families are more connected than ever before, and whilst we all love that feeling, we should remember to switch off every so often and prioritise the quality of time we spend together face to face.
“That’s what our new ‘Anywhere for Tennis’ campaign is about. We want to support and inspire families to get active, hydrate healthily and have fun together.”
“This will help tackle the fact that 38 per cent of parents can feel like they communicate more with their loved ones via screen than face to face, with the average child getting more than four hours at home on a screen on any typical day – that’s 29 hours a week.”
This suggests that the presence of technology is altering the quality of our interactions, with three quarters (77 per cent) saying they regularly have conversations with family members where the other person isn’t listening because they’re on their phone, tablet or watching TV.
“But there is a strong appetite to switch off,” continues Crowley. “80 per cent of families know they need to be more active, while 63 per cent feel they need to make more effort as a family to get more time face to face with each other.
Judy Murray, who is fronting the Highland Spring campaign encouraging families to get active, said yesterday: “In many ways we couldn’t do without the technology at our fingertips. It opens doors and allows us to connect instantly to the global community as as well as our own families.
“But the research has highlighted a concern amongst parents that the digital world, with all the alerts, texts, tweets, calls and instant messages it brings, can have a negative impact on how active families are today.
“Tennis is the perfect solution. It can be played almost anywhere with a little bit of creativity and imagination. Our first ‘court’ was our driveway at home, with two chairs and a piece of rope for the net. The boys’ first ‘match’ was hitting balloons to each other across the sofa.
“Even if your time is limited, 10 minutes a day of simple but fun skill-building activities at home will help kids to develop a variety of skills, from coordination in both sides of the body to reaction time. The trick is to start simple and build confidence through success.
“With Highland Spring Mini Tennis sessions taking place across the country and a summer of tennis just around the corner, it’s the perfect opportunity to pack your bottle of water, pick up a racket and get playing.”
If you don’t have a racket, pick up one of our promotional bottles in-store now for your chance to win tennis rackets and balls!