Environment

100% recycled* plastic eco bottle is here to stay after major trial success

Highland Spring has responded to popular demand by making a 100% recycled* and recyclable plastic eco bottle a permanent choice in 2019

Following a hugely successful 2018 trial, the Highland Spring eco bottle™ will launch this January.

The eye-catching label will feature a burst of green and a ‘100% recycled* plastic bottle’ message to help explain more about recycled and recyclable plastics.

The new eco bottle joins the existing Highland Spring natural source water range, where all bottles are already 100% recyclable.

The launch will be followed by more 100% recycled* and recyclable plastic eco bottles later in the year, including a new Highland Spring Kids eco bottle. 

The trial results showed that shoppers responded well to the 100% recycled* plastic eco bottle, with no negative reaction to the appearance of the recycled plastic and with 30% of shoppers who bought the eco bottle citing support for the environment as the main reason for purchase.

Highland Spring Group Chief Executive, Les Montgomery, said: “The huge success of the trial shows that people are highly engaged with the environmental benefits of a 100% recycled* plastic eco bottle.”

“We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are proud to say that is exactly what we have done.

“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways. We hope that having innovative products such as the eco bottle in supermarkets alongside 100% recyclable bottles will help shoppers understand more about plastic as a valuable resource that should not be treated as waste.”

*Bottle is made from 100% recycled plastic. Label and cap are not made from recycled plastic. Bottle, label and cap are 100% recyclable. All Highland Spring bottles are 100% recyclable.

The eco bottle trial dates: selected Tesco stores in Scotland from 13th June; the Fever-Tree Tennis Championships 18th-24th June 2018; selected Sainsbury’s stores in England from 4th July 2018.

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