A modern kind of bravery

Let nothing get in the way of your day

Do you feel brave as you run for a bus? What about when you catch it? Or as we juggle life in all its glorious mess?

We think we are all naturally brave and sometimes it is those everyday victories that we need to celebrate a little bit more; from smashing your to-do list before the kids wake up to taking the stairs instead or the lift!

There are no shortcuts here, just healthy habits to maximise your day. We’re with you every step of the way, by your side to help you stay hydrated all day – so you have the energy to be on top of your game from the moment you wake up.

Modern bravery

Our ideas of bravery are changing. Out with the dramatic and death-defying, in with being naturally driven to do more every day. Dropping the kids off at school on time, cycling or walking to work - no matter what the weather. Just Like our water, working its way through the beautiful Ochil Hills – slowly, strongly, persevering in the face of obstacles – our bravery is small, everyday acts, dealing with whatever life throws at you and making the most of it. 

Yet nearly 40% of the people we polled do not consider themselves brave. They swallow that fear when giving a presentation at work and see going on a first date as just a fact of life. Something you do, even though it’s terrifying. We say this is brave.

We spoke to the public to tell us more about what they consider to be every day acts of bravery. The results uncovered things you might not expect or even realise are brave - proving that today’s definition of everyday bravery really is changing, Here’s how. (see the full list below.)

Being yourself

Expressing yourself, wearing whatever you want, even if it is those six inch heels on a night out! With this power, anything is possible. And having the confidence to go it alone; be it on a trip abroad or to the cinema to see a film you really fancy. Give yourself a pat on the back for honest self expression.

Make the first move

Asking someone out on a date, making the first move, becoming more than friends – these actions require a leap of faith, a leap of confidence, an act of bravery. We are at our most vulnerable, but also our most driven – so take a deep breath, remember you look radiant and start that conversation.

Speaking up

Work is central to most people’s lives and is often the focus of our greatest challenges.  Or for some, being a fulltime parent presents everyday challenges.  Speaking up about the actions of a boss, colleague or fellow school parent was rated the number one act of bravery in our poll, with giving a presentation coming in close second. Changing careers or retraining, even quitting your job for quality family time, are acts that many of us undertake – and even more of us dream of. If only we had the time, the energy, the drive…

Everyday brave

So get your kids to school on time, speak up in that meeting or just deal with life’s admin as best you can. Have the thirst to make the most of every challenge and turn every day into a good day. Let nothing get in the way of your day!

Are you brave by nature? Take our quiz to find out!


  1. Speaking up about your boss, colleague or the school rep's actions
  2. Giving a presentation at work
  3. Going on holiday on your own
  4. Sticking up for someone
  5. Standing up for yourself and your values
  6. Making the first move on a date
  7. Changing careers or retraining
  8. Trying something you've never done before i.e. a Zumba class/HIT
  9. Asking for help
  10. Quitting your job
  11. Owning up to a mistake
  12. Going out for a meal on your own
  13. Going into a pub on your own
  14. Disagreeing with your boss or colleague in a meeting
  15. Dating after a divorce or bad break-up
  16. Asking for a pay rise
  17. Voicing your opinion about something you're passionate about
  18. Going to the cinema on your own
  19. Saying 'no' more
  20. Saying I'm sorry
  21. Breaking up with someone
  22. Going travelling
  23. Attending a job interview
  24. Admitting to your mates that you just don't want to go to something you're invited to instead of making up an excuse/bailing at the last minute
  25. Not holding in your emotions and letting loose
  26. Asking someone out on a date
  27. Confronting a troll online
  28. Being outspoken about politics
  29. Sending a risky email to the whole company
  30. Asking people to move down on the train
  31. Going to a new exercise class on your own
  32. Saying 'yes' more
  33. Asking for feedback
  34. Talking face to face rather than through technology
  35. Letting your child go out on their own for the first time
  36. Letting people go through the photos in your phone
  37. Getting a makeover or changing your look
  38. Flashing your lights at another car which has just pulled out on you
  39. Adding someone (as a friend) on social media after you've met
  40. Starting a new hobby from scratch
  41. Becoming more than friends
  42. Going out without make-up
  43. Starting the conversation first once you've got a match on a dating app
  44. Volunteering to help out with school events/trips
  45. Leaving your car with no parking ticket to do something quickly
  46. Wearing Lycra in public
  47. Swiping right on a dating app
  48. Not putting a filter on a selfie
  49. Crossing the road when the red man is showing
  50. Taking a sick day for a reason other than sickness

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